feminism, Gender Diversity, katharine griffiths, katharinegriffiths, women

Monthly Feature: What Progressive Looks Like in Gender Equality.

Global research shows that gender balanced boards drive better results. Companies with the most women board directors had a 16% higher Return on Sales (ROS) than those with the least, and a 26% higher Return on Invested Capital (ROIC). And yet, less than 20% of board seats are held by women in Canada and the US.

Entrepreneurial women and progressive men are creating new organizations that promote women in business and technology, encourage young girls to enter STEM fields, protect women from sexually harassing environments, and prepare women for senior leadership roles and the board room.

One example of a company promoting women in business and technology is the global powerhouse: Work180. Starting in Australia as DCC Jobs, Work180 recently re-branded as they set their sight on the global market. This progressive recruiting firm’s main goal is to identify female-friendly businesses and recruit on their behalf. Corporations who understand the value of increasing female representation at all levels of an organization, across many industries, are flocking to Work180 to become certified as female-friendly and to attract more women.

Employers are pre-screened on a set of criteria including paid parental leave, pay equity, flexible working, professional development, and employee engagement. If a company meets the minimum criteria, they are advertised as ‘Work180 Certified’; the breadth of certified industries ranges from engineering to fashion. And with the support of companies like Microsoft Corporation, Optus, and BHP, the trend of women choosing female-friendly companies and companies choosing to create female-friendly environments is expected to evolve and disrupt.

Female leaders, entrepreneurs, mentors, and educators are coaching peers in industry and young girls everywhere to break out as entrepreneurs, to make sound business decisions, to stand up for their legal rights, and to look for evidence of female support before joining a company. The data is clear in demonstrating that businesses with more female representation at the board and senior executive levels drive better financial results. There are many examples of organizations like Work180 that make attracting and retaining women easier for female-friendly companies. And there is still more to come.

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